"The Discount Is Unfair: Egocentric Fairness in Risky Discounts," Journal of Economic Psychology
Authors: Choi,聽Sung Chul; Park,聽Sang June; Qiu,聽Chun; Stanyer,聽Mike
Publication: Journal of Economic Psychology, December 2013
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"Service innovativeness and firm value," Journal of Marketing Research
Authors: Dotzel, Thomas; Shankar, Venkatesh; Berry, Leonard L.
Publication: Journal of Marketing Research, April 2013
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"The Role of Leadership in Creating Virtuous and Compassionate Organizations: Narratives of Benevolent Leadership in an Anatolian Tiger," Journal of Business Ethics
Authors: Karakas,聽Fahri; Sarig枚ll眉,聽Emine
Publication: Journal of Business Ethics, 2013
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Oprah Gives a Shout Out to David's Tea
Imagine, if you can, America鈥檚 most influential celebrity telling the world that she loves you and she loves your product.And all of this, at the low price of next-to-nothing.... All in all, David鈥檚 Tea 鈥渉it the jackpot,鈥� marketing expert Demetrios Vakratsas concluded Friday.
鈥淔eedback dynamic between emotional reinforcement and healthy eating: An application of the reciprocal Markov model,鈥� Lecture Notes in Computer Science
Authors: Ip, Edward; Zhang, Qiang; Lu, Ji; Mabry, Patricia L.; Dub茅, Laurette
Publication: Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 2013
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Neurobehavioural correlates of body mass index and eating behaviours in adults: A systematic review
Authors: Vainik, Uku; Dagher, Alain A.; Dub茅, Laurette; Fellows, Lesley K.
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"Building an Innovation Base: Exploring the Role of Acquisition Behavior," Journal of the Academy of Marketing Science
Authors: Mishra, S.; Slotegraaf, Rebecca J.
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Professor Laurette Dub茅 receives Queen Elizabeth II Diamond Jubilee Medal
Professor Laurette Dub茅 has been awarded a Queen Elizabeth II Diamond Jubilee Medal in February 2013 for her dedication to her peers, her community, and to Canada. This commemorative medal was created to mark the 2012 celebrations of the 60th anniversary of Her Majesty Queen Elizabeth II's accession to the Throne as Queen of Canada. The Queen Elizabeth II Diamond Jubilee Medal is a tangible way for Canada to honour Her Majesty for her service to this country.
A peek inside the marketing process
MONTREAL - The ad agency brief was clear: Get more people shopping at a Montreal bicycle store. The creative talent came cheap: 30 marketing students working free-of-charge for two weeks. And after an evening of pitches to a panel of judges and the selection of winners, the end game now approaches: A $10,000 publicity campaign to be launched in April.
Dub茅 to World Health Summit: More collaboration needed to tackle non-communicable diseases
Addressing the World Health Summit in Berlin in October, Professor Laurette Dub茅 warned that the current dominant approach to combating an exploding global epidemic of diabetes and heart disease is too narrowly focused to succeed.
A model of food reward learning with dynamic reward exposure
Authors: Hammond, Ross A.; Ornstein, Joseph T.; Fellows, Lesley K.; Dub茅, Laurette; Levitan, Robert N.; Dagher, Alain
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