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UID:20250801T040432EDT-85733fBojb@132.216.98.100
DTSTAMP:20250801T080432Z
DESCRIPTION:Can rising uncertainty between biology and food signaling to th
 e human brain be a key pathway to obesity? Insights for health\, food and 
 economic research\, innovation and policy.\n\nBy Mark Schatzker\n\nAn awar
 d-winning writer based in Toronto\n\nRegister & watch the webinar\n\nView 
 poster\n\nAbout the speaker\n\nABSTRACT: For more than half a century\, th
 e rates of overweight and obesity has been steadily increasing. As a confu
 sed an alarmed general public embraces pseudo-scientific theories and fad 
 diets\, scientists have been similarly unable to discern the cause of what
  has become our most pressing public health concern. Here\, journalist and
  author Mark Schatzker puts forth a markedly different model for obesity. 
 Complementary research in behavioural economics and experimental psycholog
 y show that humans respond to uncertain cues or prospects with enhanced mo
 tivation. Recent findings in both human and animal studies suggest that ta
 ste and flavour are sensory indications of expected nutrition. As innovati
 ons and food technology that include artificial sweeteners\, fat replacers
  and synthetic flavours create flavour and taste sensations that no longer
  correspond to ingested nutrition\, signals that for millennia have been c
 ertain have become uncertain. A growing body of brain imaging confirms wha
 t would be expected\, which is that obesity is characterized by an increas
 e in motivation for food but not the pleasure of eating. The panel will be
  discussing insights for behavioral health\, food and economic research\, 
 innovation and policy.\n
DTSTART:20231116T160000Z
DTEND:20231116T180000Z
LOCATION:Online
SUMMARY:MCCHE Precision Convergence Webinar Series with Mark Schatzker 
URL:/desautels/channels/event/mcche-precision-converge
 nce-webinar-series-mark-schatzker-352772
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