cheerios

Cheerios, Honey Nut, Frosted Flakes; Which one to choose?

Haleh Cohn — Thu, 30 Jun 2022 16:00:00 +0000

Breakfast of champions. This phrase might make you think of a hearty, greasy bacon platter. Or even a martini if you’ve read the Kurt Vonnegut book with the same title. But it was first coined by General Mills to describe “Wheaties” in the 1930s while sponsoring baseball games; the slogan is used to this day. The popularity of Wheaties has waned and new champions, namely Cheerios, Honey Nut Cheerios, and Frosted Flakes have emerged.

Cheerios Lets Nonsense Triumph Over Sense

Joe Schwarcz PhD — Fri, 03 Jan 2014 21:01:11 +0000

General Mills has announced that it is removing genetically modified ingredients from its iconic Cheerios. Now there's a non-newsworthy item that is guaranteed to make for flashy headlines and lead stories on newscasts. Cheerios are made of oats and no oat crops are genetically modified! So what are they talking about? The sugar that is added! Some sugar beets are genetically modified to resist pests through the incorporation of a gene from Bacillus thuringensis that codes for an insecticide that affects only bugs. This chemical has no effect on humans.

There’s a big hole in Cheerios’ boast

Joe Schwarcz PhD — Sat, 08 Feb 2014 12:12:35 +0000

Make no mistake about it: General Mills’s introduction of Cheerios sporting the label “Not made with genetically modified ingredients” is a mere marketing ploy and has nothing to do with health or nutrition.

Let’s start the dissection of this blatant attempt to capitalize on the anti-GMO paranoia by looking at the main ingredient in Cheerios, namely oats.