BEGIN:VCALENDAR VERSION:2.0 PRODID:-//132.216.98.100//NONSGML kigkonsult.se iCalcreator 2.20.4// BEGIN:VEVENT UID:20250918T214232EDT-4902bEFHHf@132.216.98.100 DTSTAMP:20250919T014232Z DESCRIPTION:Talk by Professor Kaitlynn Mendes of Western University on Trad wife representations on TikTok. In recent years\, there has been an explos ion of interest in “tradwives\,” or “traditional wives.” Tradwives’ popula rity has been most observed on TikTok\, a platform that facilitates identi ty-laden performances. Far from a harmless TikTok trend\, pundits have dec ried tradwives as mainstreaming far-right and neo-fascist political ideolo gies that would limit women’s participation in the public sphere. However\ , little empirical research has sought to tease out what exactly is underl ying the tradwife phenomenon. In our work\, we explored 262 TikTok videos using #tradwife. We find that tradwives elide any singular conceptualizati on. Tradwives contain a varied set of aesthetics and narratives\, from “ho mestead wives” who embrace an “off-the-grid” lifestyle of self-sufficiency \, to “alt-wives\,” who sport non-traditional body modifications\, like ta ttoos and piercings\, but reject the promises of modern feminism. This wor k signals that we ought to think of tradwives as a diverse group with hete rogeneous methods and reasons for contesting contemporary gender roles.\n DTSTART:20251003T143000Z DTEND:20251003T163000Z LOCATION:Room 116\, Peterson Hall\, CA\, QC\, Montreal\, H3A 0E6\, 3460 rue McTavish SUMMARY:Hashtags and Homemaking: Exploring Tradwife Identities on TikTok URL:/sociology/channels/event/hashtags-and-homemaking- exploring-tradwife-identities-tiktok-367861 END:VEVENT END:VCALENDAR