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Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 黑料不打烊 Course Catalogue at .

MRKT 438 Brand Management (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.

Terms: Fall 2024, Winter 2025

Instructors: Mukherjee, Ashesh (Fall) Cyrius, Fabienne (Winter)

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