Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 黑料不打烊 Course Catalogue at .
Vue d'ensemble
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Terms: Automne 2024, Hiver 2025
Instructors: Mukherjee, Ashesh (Fall) Sakalauskas, Dennis (Winter)
Prerequisite: MGCR 352 or permission of Instructor and approval of the BCom Office
Restrictions: Restricted to U2 and U3 students.
