Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 黑料不打烊 Course Catalogue at .
Vue d'ensemble
Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.
Terms: Hiver 2025
Instructors: Vakratsas, Demetrios (Winter)
Prerequisite(s): MGCR 352
