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Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 黑料不打烊 Course Catalogue at .

MRKT 483 International Marketing Management (3 unit茅s)

Offered by: Gestion (Facult茅 de gestion Desautels)

Vue d'ensemble

Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.

Terms: Automne 2024

Instructors: Etemad, Hamid (Fall)

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